It is indeed an accepted fact that internet has stormed the communication world to a great degree. But to what extent has it been exploited, by the realty industry, especially in countries like India is still a question.
Realty is a multi-crore industry, with players ranging from new start-ups to top class developers. Each and every real-estate developer, irrespective of their size, have their own website, in which they provide details with regard to their current projects, location, amenities etc. Properties in greater Bangalore are also advertised through ads in classified columns. The prospective buyers can just go through this and if it matches deals are struck. The developers also spread ads through other mediums like blogs, face-book, twitter etc. But how much of the information provided in such websites and ads are authentic is not known.
A survey reveals that compared to western countries, Indians prefer face-to-face communication than any other medium. This is evident from the crowd which throngs at most property fairs. But can one completely do-away with such realtors is the question?
In west most of the prospective buyers are dependent on so called realtors. The realtors there are legally competent in each and every aspect of real estate. This makes them a preferred choice and trustworthy for such interactions.
The same may not be applicable in India, wherein such realtors or marketing men are just limited in their knowledge or ones who could be in this profession by accident or for sheer drive for money. Caution need to be exercised while relating to such inexperienced realtors, or else such instances can be very harrowing and misguiding.
To make the websites or ads a more reliable one, the realtors can concentrate on few minor details which can bring about more visitors and ultimately more business.
- Prices of properties are updated on a regular basis. Weekly or fortnightly will be more effective
- Plan approvals by respective authorities are published for verification.
- Free downloadable version of necessary documents such as sale deeds.
- An online Customer relation office to answer the queries of prospective customers.
Steps such as this can improve the quality of websites making it more authentic and can ensure a more effective and hassle free, realty shopping, Online.
For all real estate related search and query please visit us at www.greaterbangalore.net, The most user and hassle-free website to buy, sell and rent properties in and around Bangalore and Chennai.
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